From one conversation
to the next
Why we’re here
A question comes up. You make a plan. A week passes. The next 1:1 should pick up where you left off.
Mora helps managers carry that context forward. Our brand starts with the same idea: one thread connecting the conversations, the people, and the work.
For managers who
give a damn
Our identity
A ribbon loops through the symbol and continues beyond it. Paired with our wordmark, it gives Mora a face you can recognize.
One conversation carrying into the next
Our colors
Ink holds the page together. Superbloom brings the energy. Warm whites and supporting colors give every part of the story its own space.
The anchor
A deep teal that gives our words and identity a steady base.
A little energy
Our vivid green brings life to the places we want you to notice.
Room to breathe
A warm foundation
An invitation to act
A softer field
A softer field
A bright accent
A touch of warmth
Our typography
Clash Display gives the big ideas their shape. DM Sans keeps the conversation easy to read.
Big questions.
Real people.
What’s on
your mind?
There’s room for the answer. A good question opens a conversation, and readable words let you stay with it.
Aa Bb Cc Dd Ee Ff Gg Hh Ii JjOur graphic language
The ribbon can leave the symbol and run across a whole page. Broad shapes, generous space, and textured color bring the same character to our illustrations.
Every 1:1 picks up
where the last one left off
Our words
We write the way we’d talk with you. Plain words, specific details, and care for the person on the other side.
“Mora reads your last conversation, your open goals, and the follow-ups you promised.”
Say who does what. Use words a manager would say out loud.
The question someone asked. The plan you made. The follow-up you promised.
Remember what someone told you, and make room to ask about it next time.
That’s Mora
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